Introducing W.I.C. srls, the first Italian Top Quality canned wine manufacturer in the world.
Wine In Can (W.I.C.) is a company owning three brands of three-tiers canned and premium bottled wine.
Villa Bornani is the premium brand for canned and bottled wine.
Silver Wine is a young target age of sparkling white and rose wine. The last two added flavors are still red and white. Young consumption and easy-to-use are the success keys for this line.
ArgentoVino is the cheap price target but high italian quality. GDO and high volume selling are
the goals of this line.